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Mental models, decoded from real events
See the hidden forces behind the events that shaped the world — and build a mind that spots them everywhere.
Price itself becomes the product's most important feature — the cost doesn't reflect quality but manufactures desirability by serving as a publicly visible signal of the buyer's economic power. This reveals that markets don't just allocate resources efficiently; they also allocate social status, and humans will pay enormous premiums for positional goods whose entire value would collapse if everyone could afford them.
See the hidden forces behind the events that shaped the world — and build a mind that spots them everywhere.